Designing a Strong Logo | Okanagan Business

01 April 2012 Jemma Stevens

Designing a Strong LogoReviewed by Jemma Stevens on Apr 1Rating:

Setting up a new business is a complicated procedure which requires you to manage and take care of of a whole range of things from locating new premises to purchasing equipment and hiring employees. It is not hard to overlook the importance of certain tasks when there is so much to do, but your branding should never be one of these things.

Your company image and branding communicate important messages to your potential customers about what kind of business you are and can make the difference between your success and failure. A small logo might appear to be a tiny part of the picture but it is an extremely powerful instrument for your business. Almost every company worldwide whether big or small has a unique logo, this logo assists your current customers, your potential customers and any one else to form an image of a brand. A poor quality logo gives a poor initial impression.

It takes skill and and knowledge of the psychology behind design to create a powerful logo design. For businesses selling products and services your logo should immediately carry a impression of trust, which can be achieved by using comfortable but strong combinations of colour combined with familiar typefaces. These particular details merged into the overall image and branding of your buisness are likely to be of advantage when you are involved in cold sales or the conversion of sales leads.

Designers oftenquote their logo designs low in the hope that you will return to them for related services if you are happy with their initial work. You could obviously use this situation to your advantage, although you are likely to want to carry on doing business with them if they are reliable.

The creation of your business branding and logo has to be just about the most important elements of constructing your new business, as not only does it provide your customers a brand that they will be able to identify with but it also gives you and your new employees something to identify with as well which can be something that is quite difficult to achieve in the primary stages of business development.

Without a sense of faith, potential clientele are unlikely to buy products or services from you. A poor quality logo can give a negative notion of your company and turn away potential customers. In contrast to this a fantastic logo which sticks in the mind will impact positively and over a period of time will also reflect your companies success.

Design Agency Bristol. Teapot Creative are a team of graphic designers based in Somerset. We have a wealth of experience covering all aspects of graphic and web design and have worked on countless projects for a diverse range of businesses. Design Bristol

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