Brand is a type of product manufactured by a company with a particular name.? It is usually protected from the use of others by securing trademark or service mark from an authorized agency. On the other hand SEO is a technique which helps search engines to index and rank your site higher than the other sites in response to search query.
Both branding and SEO have their own importance. You should focus on both, building brand awareness and improving your website?s search engine rankings. But it is very difficult to plan a marketing strategy when SEO and Branding don?t align well.
The following tips will tell you how to balance these competing opportunities to promote your brand and increase the ranking of your website.
Analyze your company goals and decide on which part you need to focus more, on brand building or SEO. If you just want to sell products online, then there is no need to build traffic to brand keywords. For expanding your business it is very essential to build a brand. Building a brand is all about perception. Brand and reputation are clearly related to each other. Sometimes customers will form attachment with a particular brand and continue buying products of that brand only. Improve brand recognition by interacting with customers through social media sites. It will help you to increase your ranking for brand keywords.
Google has launched personalized result i.e. ?Search plus Your World?. It gives more personalized search results by including photos, posts and pages and more from you and your friends. Google?s Search plus Your World provides you what is relevant to your personalized search queries. In this way individual?s search are greatly influenced by their circles. For example: like you have subscribed RSS feeds for various blogs about cooking recipes. Whenever you conduct searches using keywords like ?Chocolate cake recipe,? Google?s personalized search will deliver you results from the blogs you have subscribed to. It doesn?t matter whether the content of those blogs are good enough to get higher search engine rankings. This feature of Google Search Plus gives you the power of effective brand building.
Most of the well-known brands are mostly mentioned in blogs and on social networking sites, as their business profiles are now added in search result. At last it will bring more traffic to your websites.
Blend your brand building and SEO technique to get better results. It doesn?t matter what kind of business you are running and what strategies you are following while building a brand. The most important thing you need to do is consider both the techniques building a brand and SEO. Don?t include only one technique in your marketing strategy.
If you find that your brand is doing well enough, you can focus on building links from other websites to promote your brand. Build your links in a way that it will come back to your own WebPages that contains brand keywords as your anchor text. When people click on blue colored underlined text, they will follow a link and will find your social media presence. Social media gives your brand a new exposure and great awareness.
Use generic search phrases related to your business. Generic keywords are non-brand keywords, which support your brand?s PPC conversion. Many users might not know your products or may not have decided to buy your product or services. With generic keywords they will find more and more about products. They gather all the information about you and if they are interested in your offer, next time they will come to your website directly and make acquisitions.
The above tips will help you to analyze the importance of both branding and SEO techniques. Also guides you how to take advantage of building brand and SEO techniques in your marketing strategy. At Galaxy Weblinks we offer various internet marketing campaigns that helps you promote your business as well as improves your search engine rankings. For details please visit us at http://www.galaxyweblinks.com/services/internet-marketing/.
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